Haier Steel is an international enterprise specializing in home appliance industrial design and research, production, sales and service of premium color-coated steel sheets for home appliances. Starting mass production and application of color-coated steel sheets for home appliances in 1999, it has built up a design platform with a database of performance standards and optimized structural design as well as for manufacture, assembling, application and value-added improvement. By taking advantage of its global resources and channels, it has improved information sharing and development network in specifications and performance of core materials of color coated sheets, selection of high workability and high performance surface materials and environmental adaptability.
Haier Steel's product portfolio ranges from VCM and PCM to patented environmentally friendly PEM to the fourth PPM, with a scope of application covers white goods such as refrigerator, washing machine and air conditioner and brown goods such as digital video equipment, computer, acoustic equipment as well as some professional industries such as materials of high anti-corrosion and high thermal conduction.
Haier Steel has two affiliated manufacture bases---Qingdao Special Type of Steel Plate and Hefei Special Type of Steel. It introduced the color steel production equipment and techniques from Japan and Korea in 1999 and 2001 respectively. By virtue of its strict QC system, innovative and progressive management mechanism, Haier Color Steel has realized a complete variety of products, advanced technologies and outstanding product performance. Its industrial layout centers around Qingdao and Hefei, covering different markets all over the country including in North China, East China and South China and its clients are mainly superior home appliance manufacturers and OEM companies at the Bohai Bay Ring Economic Zone, the Yangtze River Delta Economic Zone and the Pearl River Delta Economic Zone.
Haier Steel provides customers with professional products, complete product portfolio, strict QC and all-round applications and various solutions. It focuses on offering professional and value-added products and service for customers and building up long-term and effective strategic partnership with customers in the principle of win-win cooperation.