Hubei full state chemical co., LTD adhering to the "innovation, create value, sharing health" of the enterprise culture idea; With "integrity, pragmatic, professional and innovative" as the enterprise values; With "quality seek survival, variety for development, management for efficiency" as the management guiding ideology; To "fine differentiation of management, marketing, characteristic service" for the enterprise basic positioning; Adhere to the "product as the link, take the network as the core, in order to win more for the purpose of" marketing strategy for the company, actively promote the combination of diversified forms of operation mode; Radiation based on wuhan, hubei province, facing the whole country, with the national or provincial sole agent products core strategy for the company, other products for the beneficial supplement of the company; Stick to go the way of specialization and standardization of strategic development, build the core competitiveness of enterprises constantly, efforts to bring the company into a domestic first-class chemical company.